#44 Change Your Mind
When was the last time you tried to change someone’s mind? How did it go? Learn more on this in this week’s 𝘐𝘯 𝘢 𝘕𝘶𝘵𝘴𝘩𝘦𝘭𝘭: 𝗛𝗼𝘄 𝗠𝗶𝗻𝗱𝘀 𝗖𝗵𝗮𝗻𝗴𝗲
In How Minds Change, David McRaney describes one of the few approaches that has been shown to change minds – Deep Canvassing. Fine-tuned by Learn Act Build (LAB), an LGBTQ rights organization, Deep Canvassing involves volunteers going door-to-door and:
Establishing rapport
Asking voters how they feel about an issue, including whether they know anyone affected by it
Telling a personal story
Encouraging voters to share their own experiences
Listening without judgement
In a randomized trial, researchers determined that these conversations led to one in ten people changing their views.
As a LAB trainer explained, “There is no superior argument that is going to change their mind. The only way is by changing their own mind – by talking themselves through their own thinking, things from their own life that they see differently.”