The Center for Utilizing Behavioral Insights for Children
The first applied behavioral science team in the world to focus on the rights and welfare of the most marginalized children.
Human decision-making is complex.
That’s why Save the Children launched CUBIC in 2020.
WHY BEHAVIORAL SCIENCE?
We are all influenced by a myriad of different factors which means we don’t always act and behave in our best interests, despite good intentions. Simply providing good information isn’t always enough to encourage positive behavior change.
Sometimes small behavioral changes and interventions can tackle big problems. Behavioral science can provide a cost-effective way to better understand people’s actions and inform more effective programs, delivering better results for children.
OUR WORK.
We are focused on applying the behavioral insights approach in Save the Children’s programs across Asia, Africa, Latin America, Middle East, and Europe. We provide training and guidance on behavioral science as well as leading programmatic research and supporting global campaigns and organizational development projects.
We're 4 years old and still growing!
CUBIC's birthday video is here, giving you a peek into our world of applying behavioral science to create positive change. Take a look!
“CUBIC is a game changer for Save the Children.”
—Hassan Noor Saadi, Regional Director, Save the Children International Asia