Human beings place time in mental accounts, such as by designating specific hours for work, family, or relaxation. More broadly, when we consider our lives, we pay attention to temporal landmarks, significant periods like birthdays, holidays, job changes, or major world events.

Have you ever postponed stepping on a scale, getting your cholesterol tested, or checking your bank balance? If so, you likely fell prey to the ostrich effect, the human tendency to avoid negative information that could help one make corrective action.

Motherhood is often described as one of the most rewarding and fulfilling experiences in life. However, for many women around the world, becoming a mother can also lead to significant economic and professional penalties, often referred to as the "Motherhood Penalty." This phenomenon largely refers to the systemic disadvantages that mothers face in the workplace, such as lower pay, fewer opportunities for advancement, inferior perceptions, and inequality in hiring and promotion decisions.

Which would you prefer, natural spring water or distilled water?

The first just sounds better, doesn’t it?  But why?

The Appeal to Nature Fallacy is a faulty reasoning process via which we conclude that “natural” equates with “good.”