IN A NUTSHELL
By CUBIC Director, Allison Zelkowitz
#83 How to Decide
Are you facing any big decisions at the moment?
If so, DON’T use a pros and cons list!
Dr. Annie Duke, decision science expert, world champion poker player, and author of the book How to Decide, has bad news about pros and cons lists: they don’t help us compare choices, and they’re prone to bias.